Introduction to Entrepreneurship 2016

6. Open Culture

''Open Culture'' is a concept that according to which knowledge should be spread freely and growth with developing, altering or enriching already existing works on the basis of sharing and collaboration. In other means that open culture makes the entrepreneur who does management in their company without being restricted by the different culture and always prepare for creative and innovation to produce something different and new.

    Open Culture have in common the aim for sharing and free access by everyone to the world of knowledge. Its expression in every daily life varies considerably from one sector to the other, with very little communication between them. Besides that, open cultural can be strategic on a business. This can develop business in any country. Tan Seri Dato' Seri Dr. Jeffrey Cheah Fook Ling is an entrepreneur who is open culture and make more success compare to others.

    Tan Sri Dr. Jeffrey Cheah start his first career to be an accountant by training at a motor assembly plant in Malaysia. In 1974, he founded the Sunway Group. So far, the real estate and construction as its is a core of business for the Sunway Group and become a strong group of companies, with the market capitalization of RM12 billion. Twelve units (12) established business and span across 50 locations worldwide and with a strong employs base in 14,000 people.

     Tan Sri Dr. Jeffrey Cheah was born in Pusing, a small town nearly Ipoh in the state of Perak in Malaysian. Jeffrey Cheah takes his secondary school at SMK Sultan Yusuf in Batu Gajah. After graduated, Jeffrey Cheah moves to Australia to continues his business degree at Victoria University in Melbourne. Tan Sri Dr. Jeffrey Cheah has been conferred nine (9) honorary doctorates by leading universities worldwide.

To be an open culture entrepreneur , must have a good thinking on finding a chance to develop your business. Jeffrey Cheah has a mindset of culture and this can make him successfully on his business. Jeffrey Cheah was developing his business to the different country as like as Australia, Singapore, Thailand, Malaysia, Cambodia, Indonesia and other.

In the field of hospitality, Jeffrey Cheah uses open culture with prefect in his business. For example, Sunway International Hotels & Resorts is the management arm that operates 10 hotels and resorts in Malaysia, Cambodia and Vietnam, representing a collection of over 3,500 guestrooms, suites and villas. Beside than, the management arm that operates hotels in Malaysia, Cambodia and Vietnam and this performed Tan Sri Dr. Jeffrey Cheah used the open culture in business. Hospitality has the element of the different culture will attract customer from the local and foreign country. So, we can see Tan Sri Dr. Jeffrey Cheah is a person can accept other countries culture and take this issues to the market and to fill the need of people.

Other than that, Tan Sri Dr. Jeffrey Cheah also use open culture in the field of education. Sunway Education Group has always strived to provide quality education for all regardless of race, creed or financial standing since its establishment in 1987.