7) Outcome Oriented
Datuk Ramly Moki is a success Malay entrepreneur in Malaysia. He is really a positive man, kind-hearted person and brave to face any obstacles in his life. He starts his success from the bottom and had to overcome many challenges and obstacles. He was able to expand his business from a stall selling burgers to open a factory for producing meat burgers from 300 pieces per day to 30 tons of meat a day after 20 years with annual sales are now recorded RM42 million.
In the early 1970s, he worked as a butcher in a supermarket in the capital. From his observations, he saw the most frozen foods uncertain status of , and it has sparked ideas for producing meat burgers and sausages incurred halal meat for Muslims in Malaysia. From this situation has shown that he is clearly a wise man in seizing opportunities, creative and innovative. He saw that halal foods are really important because Malaysia has a big Muslim community. He really takes seriously among the beginning of food process until the end.
Even though he faced many problems like not get support from the public and his loan has been rejected by banks, he never stops trying to reach his outcome of his business. However, he dares to use his own savings and in the same time got loan provided by Pembangunan Malaysia Berhad to enable him to develop his business. His wife, Datin Hajjah Shala Siah Binti Abdul Manap and family also give encouragement to him and he said that his success is the result of strong family support. Ramly Chicken Burger was first introduced in Malaysia in 1979 and it was the first chicken product ever produced by Ramly.
Nowadays, RAMLY FOOD PROCESSING SDN BHD is a well-known Bumiputra-owned food-based manufacturer dealing in meat-based products such as beef, chicken, and seafood. In addition, Datuk Ramly always holds to the principle of honesty, emphasizing the quality of goods produced, priorities and views on the items his company's customers is never taken lightly. Any complaints and customer dissatisfaction, he will definitely improve the quality of their products to meet specific customer as soon as possible to find out the problem. He is very competent and efficient in dealing with any problems that arise. The results of his hard work, he was awarded the Entrepreneur of the Year Award several times
Therefore, Datuk Ramly is an excellence entrepreneur that has faced many failures before he reaches success. He always keeps trying, look forward and always thinks positive. These are the reasons why we choose him as an example of our entrepreneurship’s assignment and make him as our role model to face any obstacles to run a business.
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